Full-Service Native American Museum and Gift Shop
Want to learn more about the Native American culture and lifestyle? Head over to Parson's Indian Trading Post and Museum today! We opened our doors in 1918 and are one of the oldest establishments in Wisconsin Dells. People come back to visit us year after year and some even remember coming here as kids.
You can buy everything from postcards to collector pieces at our gift shop. We house the largest collection of handmade Ho-Chunk (Winnebago) baskets in the world. Get 10% OFF your total purchase (merchandise on sale excluded) when you visit us!

The Large Selection of Gift Items We Sell at Our Museum:
- Beading supplies
- Museum pieces
- Native American arts and crafts
- Moccasins
- Pottery
- Jewelry
- Native American-made jewelry
- T-shirts
- Sweatshirts
- Sioux and Navajo pottery
- Native American-made collector dolls
- Pendleton blankets
Visit us at 370 Wisconsin Dells Pkwy or call us right away at 608-254-8533 to get SENIOR CITIZEN DISCOUNTS
and MILITARY DISCOUNTS
on our gift items.
We're members of the Wisconsin Independent Business Association, Native American Heritage Association, and Wisconsin Dells Visitor & Convention Bureau.